Revenue Sensor Introduction to Marketing Analytics
What Revenue Sensor does, what it deliberately does not do, and how the pieces fit together.
Revenue Sensor is a marketing P&L for app businesses. It connects to the ad platforms you buy on and the stores and ad networks that pay you, lines the two up day by day, and tells you what you actually earned: net of refunds and, by default, after tax and the platform's fee wherever the source reports them.
What it does
- Pulls daily spend from your ad accounts: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads and Unity Ads.
- Pulls revenue from your stores and monetization sources: the App Store (Apple IAP), Google Play, Google AdMob, AppLovin MAX, and Paddle for software you sell outside the stores.
- Converts every amount at that day's exchange rate, so a Brazilian campaign and a Japanese payout can sit in the same row, in the display currency you pick.
- Builds a Revenue vs Spend table you can read by day, week, month, app and country, with profit, ROAS and margin already calculated.
- Emails the same numbers to your team on a schedule, so nobody has to remember to log in.
What it is not
Being clear about this saves everyone time. Revenue Sensor is not a mobile measurement partner. It has no SDK, it does not sit in your app, and it does not attribute an individual install to a campaign or run SKAdNetwork measurement. If that is what you need, keep your MMP. Revenue Sensor reads the same ad accounts and adds the money view on top.
No SDK, ever
Every connector is read-only and works through the platform's own API or reporting export. Nothing has to ship in an app release for Revenue Sensor to start working.
How the pieces fit
- 1
Connections
A connection is one authorisation to one platform: your Google Ads login, your Meta business account, your App Store Connect key. One connection can expose many accounts.
- 2
Accounts and apps
Under a connection you choose which ad accounts and which apps to sync. Only what you select is fetched. Your plan counts connections, not apps or ad accounts.
- 3
Daily metrics
Revenue Sensor stores one row per app, country and day. Platforms restate recent days, so every sync re-reads the last 14 days and the newest figures settle on their own.
- 4
The P&L
Spend and revenue are joined on date, app and country. What you read in the dashboard is that join.
Where to go next
If you have an account already, the Quick start walks you from an empty dashboard to a first profit number. If you are still deciding, the comparison pages explain where Revenue Sensor sits next to the MMPs and the subscription tools.