Connect Meta Ads
Authorise Meta, choose ad accounts, and understand why Meta is a spend-only source.
Meta (Facebook and Instagram) connects over OAuth against your business account. Once authorised you choose which ad accounts to sync.
Before you begin
- A Facebook login with access to the Business Manager that owns the ad accounts.
- At least the Analyst role on those ad accounts — read access is enough.
Connect the account
- 1
Start the connection
Integrations → Meta Ads → Connect in the Revenue Sensor console.
- 2
Approve in the popup
Meta's consent flow opens in a new window. Approve the ads-read permissions and make sure the businesses you care about are ticked on Meta's own account-selection screen — anything unticked there will not appear for you to select afterwards.
- 3
Select ad accounts
Pick the ad accounts to sync. Each one becomes a card you can open for per-account detail.
Meta is a spend source, not a revenue source
Meta reports a conversion value for purchase events, but that value is attributed and often overlaps with what the store already reports. Counting it as revenue would double-count your income, so Revenue Sensor imports Meta as spend only.
Campaign-level detail
Meta exposes campaign-level reporting, so spend can be broken out below the ad account. Campaign tracking is opt-in per account and covers a rolling recent window rather than your full history.
Troubleshooting
- An ad account is missing: re-run the connection and check the business selection step in Meta's popup — that screen controls what we are allowed to list.
- The connection went red: Meta expires long-lived tokens periodically, and password changes invalidate them immediately. Reconnect from the card.
- Spend does not match Ads Manager: check that both are in the same currency and the same time zone. Ad accounts report in their own time zone, which can shift a day's spend either side of midnight.