One of these answers which campaign drove the install. The other answers whether the install was worth buying. They are not the same question.
Revenue Sensor
Marketing P&L
AppsFlyer
Mobile measurement partner
Revenue Sensor reads your ad accounts and your store reports directly, so there is no SDK to ship and no engineering work to schedule. It puts spend next to revenue taken from the stores' own reports rather than from events your app sends, and gives you margin per app and per country. If your real problem is that nobody can say what last month actually earned, this is the shorter path to an answer.
AppsFlyer is measurement infrastructure. It needs an SDK in your app, and in exchange it attributes installs and in-app events across networks, runs SKAdNetwork, AdAttributionKit and Privacy Sandbox measurement, and filters ad fraud. Revenue Sensor does none of that and does not claim to. If you buy user acquisition at scale, you need an MMP, and AppsFlyer is a good one.
Where AppsFlyer is stronger, the section below says so.
| Capability | Revenue Sensor | AppsFlyer |
|---|---|---|
| Works without an SDK in your app | Yes, reads platform APIs | No, SDK integration required |
| Pulls in your ad spend | Yes, 5 ad networks | Yes, cost aggregation via ROI360 |
| Revenue from the store's own reports, not your app's events | Yes | No, revenue events from your SDK |
| Subtracts the store's cut | Partly, Apple net of commission; Google Play still gross; buyer tax handled | Partly, net revenue via ROI360 / Net Revenue API, gross by default |
| Spend and revenue in one table, with profit | Yes | Partly, ROI dashboards, not a P&L |
| Profit per app and per country | Yes, campaign level on Meta | Partly, by campaign and app |
| Price published on the website | Yes, flat monthly | Partly, $0.07/conversion published; ROI360 is not |
| Free plan | Yes | Yes, Zero plan, 12,000 conversions in first 12 months |
Works without an SDK in your app
Revenue Sensor
Yes, reads platform APIsAppsFlyer
No, SDK integration requiredPulls in your ad spend
Revenue Sensor
Yes, 5 ad networksAppsFlyer
Yes, cost aggregation via ROI360Revenue from the store's own reports, not your app's events
Revenue Sensor
YesAppsFlyer
No, revenue events from your SDKSubtracts the store's cut
Revenue Sensor
Partly, Apple net of commission; Google Play still gross; buyer tax handledAppsFlyer
Partly, net revenue via ROI360 / Net Revenue API, gross by defaultSpend and revenue in one table, with profit
Revenue Sensor
YesAppsFlyer
Partly, ROI dashboards, not a P&LProfit per app and per country
Revenue Sensor
Yes, campaign level on MetaAppsFlyer
Partly, by campaign and appPrice published on the website
Revenue Sensor
Yes, flat monthlyAppsFlyer
Partly, $0.07/conversion published; ROI360 is notFree plan
Revenue Sensor
YesAppsFlyer
Yes, Zero plan, 12,000 conversions in first 12 monthsKeep AppsFlyer for attribution and SKAdNetwork, and connect the same ad accounts to Revenue Sensor for the money view. Revenue Sensor needs no SDK, so adding it changes nothing in your app and nothing in your release schedule.
Your app
Ships as it is
AppsFlyer
Attributes the install
Revenue Sensor
Prices the outcome
Revenue Sensor
Flat monthly plans — a free tier, then Starter and Pro. Two sources on Free, five on Starter, unlimited on Pro, published on our pricing page.
Start freeAppsFlyer
A free Zero plan with 12,000 free conversions in your first 12 months, then the Growth plan at a published per-conversion rate (about $0.07 at the time of writing). ROI360 is a paid add-on that is not publicly priced, and Enterprise rates are negotiated.
Check both pricing pages before you decide — the lines above describe the published shape of each model, not a quote for your volume.
Not if you need attribution. Revenue Sensor never claims to attribute an install to a campaign — it has no SDK and no device graph. What it replaces is the spreadsheet you build after AppsFlyer, where you paste spend and revenue together to work out margin.
No. You authorize read access to your ad accounts and store reporting, and data starts flowing. There is nothing to ship in an app update.
AppsFlyer reports revenue events your app sends it. Revenue Sensor reads the stores' own financial reports instead, so the number matches the store's record rather than your app's. Buyer tax is captured, Apple's revenue comes net of commission, and Google Play is still shown gross of Google's fee.
It depends entirely on your conversion volume. AppsFlyer charges per conversion, so the bill scales with growth; our plans are flat. Below the free caps both are free. Run the arithmetic on your own numbers rather than trusting a general answer.
Connect one ad account and one revenue source on the free plan and read your real margin for last month.
AppsFlyer is a trademark of its owner and is not affiliated with Revenue Sensor; its logo is used here only to identify the product being compared. Everything above was checked against publicly available documentation and pricing on September 8, 2026. If something has changed, tell us and we will correct it.
AppsFlyer