Documentation
Connect your ad platforms and stores, understand how true ROAS and the marketing P&L are calculated, and see what each plan includes.
Getting started
Connect your data
Connect Google AdsAuthorise Google Ads, pick the customer accounts to sync, and understand what gets imported.4 min readConnect Meta AdsAuthorise Meta, choose ad accounts, and understand why Meta is a spend-only source.4 min readConnect the Apple App StoreCreate an App Store Connect API key with the right role, add it, and pick your apps.6 min readConnect Google PlayCreate a service account, grant it Play access, and point Revenue Sensor at your earnings bucket.7 min read
Understand your numbers
True ROASWhy the ROAS in your ad platform is not the ROAS in your bank account, and how we calculate ours.4 min readReading the marketing P&LHow the P&L is built, what each column means, and why a column might be missing.4 min readNotifications and scheduled reportsThe daily roundup, the weekly digest, and how to get the numbers without logging in.3 min read

