Revenue Sensor Documentation for Marketing Analytics and Reporting
Connect your ad platforms and stores, understand how true ROAS and the marketing P&L are calculated, and see what each plan includes.
Getting started
Connect spend sources
Connect Google AdsAuthorise Google Ads, pick the customer accounts to sync, and understand what gets imported.4 min readConnect Meta AdsAuthorise Meta, choose ad accounts, and understand why Meta is a spend-only source.4 min readConnect TikTok AdsAuthorise TikTok for Business, pick advertiser accounts, and understand what gets imported.3 min readConnect Apple Search AdsPaste the public key we generate into Apple Ads, copy back the three IDs, and connect one organisation at a time.5 min readConnect Unity AdsCreate a Unity service account with the reporting role, paste its key, and import your UA spend.4 min read
Connect revenue sources
Connect the Apple App StoreCreate an App Store Connect API key with the right role, add it, and pick your apps.6 min readConnect Google PlaySign in with Google, pick your apps, and paste your Play financial reports URI so real revenue can be imported.6 min readConnect Google AdMobAuthorise AdMob with a Google sign-in to import ad revenue across your own network and mediation.4 min readConnect AppLovin MAXPaste your MAX Report Key to import mediated ad revenue by app and country.3 min readConnect PaddlePaste a read-only Paddle API key to import software and SaaS sales, refunds and tax by product and country.4 min read
Understand your numbers
ROAS and profitWhy the ROAS in your ad platform is not the ROAS in your bank account, and how Revenue Sensor calculates its own.4 min readReading the marketing P&LWhat each dashboard figure and Revenue vs Spend column means, and why a number might be missing.5 min readHow revenue is calculatedWhere each source's revenue figure comes from, how refunds are handled, and what the revenue basis changes.5 min readNotifications and scheduled reportsThe daily roundup, the weekly digest, the monthly report, and who receives them.3 min read
Plans and security
Plans and limitsWhat Free, Starter and Pro include and cost, how limits are counted, and how billing works.5 min readTeam and rolesInvite teammates, choose what each one can see, and what each role can do in Revenue Sensor.4 min readSecurity and privacyWhat Revenue Sensor stores, what it never touches, and how access to your accounts works.4 min read
Manage your data
Sync and data freshnessHow often each source refreshes, how the first sync works, how late each provider's data arrives, and what the Sync status labels mean.5 min readAccount settingsThe options on each connected account's Config tab, and what disconnecting does.4 min readApp configuration and unattributed spendHow spend is placed on your apps, why some lands in Unattributed, and how to map it.5 min readTroubleshootingEvery problem the console can flag on a connection, and the one thing that fixes it.4 min read